Aster — Modern Wellness, Reimagined
Industry:
Wellness & Healthcare
Client:
Aster Wellness
Year:
2026
Services:
Brand Identity, Art Direction, Packaging
Aster is a modern wellness brand focused on making everyday self-care feel simple, intentional, and approachable. The identity combines soft forms, expressive typography, and a calming visual language designed to appeal to a younger generation of wellness-conscious consumers.
Challenge
Aster needed to move away from the overly clinical and generic visual language common across wellness brands while still communicating trust, quality, and expertise.
Solution
We created a warm and flexible identity built around organic shapes, a distinctive wordmark, and a restrained color system. The visual language extends across packaging, digital experiences, and campaign imagery.
